Home » Posts tagged 'Google updates'
Tag Archives: Google updates
Importance of Google Webmaster tools & How to Install for a Site
Today I am talking about a very important topic that is “Google Webmaster Tools” and how to install and its advantages. If you are owner of any site or plan to purchasing a domain for your business, then I have some great tips and I thinks it’s a very important to read. So let’s discuses these
Google Webmaster tools
Google Webmaster tool play very important role to increases the visibility of any site on web search, give full website detail such as site back-links, Clicks, impressions, indexing, and site error report etc. So first upon the question is that how to add or verified a site on webmaster tools. Here are some few steps, by following these step one can easily verified these website in webmaster tools.
v Sign in to webmaster with the help of your Gmail account.
v After sign in click on “Add a website” button and write website URL then click “Submit”.
v After submitting next verification page will be open with two options
1) Recommended method
2) Alternative method
Recommended method : By clicking Recommended method a HTML file will be generated;
User just follows four easy steps and verify website on webmaster
a) Download this HTML verification file. [googleea78f1b9799244d6.html]
b) Upload the file to http://www.abcd.com/
c) Confirm successful upload by visiting you website.
d) Click Verify below.
e) To stay verified, don’t remove the HTML file, even after verification succeeds.
Alternative method: That is the second another method to verify website or blog on Google webmaster. We verify website using four ways by using this method.
1) HTML tag
By Clicking HTML tags options an HTML Code will be generated like this as I giving below.
2) Domain name provider
Sign in to your domain name provider
3) Google Analytics
We will also verify our website using Analytics by pasting analytics tracking code into our website coding (in head section). After saving this click verify. As I given below
4) Google Tag Manager
Users can verify using Google tag manger. The Google Tag Manager container ID is used only to verify site ownership. No Google Tag Manager data will be accessed. As I given below
Advantages of webmaster tools
1) Increases the visibility one search engine
2) Increases the website probelity to ranks fast.
3) Indexed or crawl regularly
4) Check errors and debug these.
If site owner wants to grow their online business or traffic then he will surely verified their website on webmaster tool. For more info visit google.com/webmaster.
What is SEO and how it will change with time?
SEO is the short form of Search Engine Optimization . It’s a very important for our website to increase the visibility of our website and blog in search engine.
Definition:
The search engine is the process to improve the quality and visibility of any website in search engine by doing paid or unpaid links and obtaining a high-ranking placement in the search results pages (SERP).
Types of SEO
There are two type of SEO
- White Hat SEO
- Black Hat SEO
What is White Hat SEO
White Hat SEO is another form of SEO. In white hat SEO we are doing quality work according to the webmaster rules. We are creating natural links with fresh or genuine content. In white hat SEO links we created are categorized properly according to the site. White Hat SEO is most frequently used by those who intend to make a long-term investment on their Web site. White Hat SEO is also called Ethical SEO.
What is Black Hat SEO
Black Hat SEO is another form of SEO. In Black hat SEO we are not doing quality work according to the webmaster rules. For example Creation of Span Links, Keyword stuffing, Raff content. Black Hat SEO is most frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO is also called Unethical SEO.
Change In SEO
In ancient time SEO work is very simple. We but now according to webmaster rules it’s a very tough job.
Here are some changes that I can tell you
Link building and Anchor Text
In Old time we create so many links and create Anchor Text directly our keyword, and we rank on SERP. But Now a day if we are doing these type of work then our ranking goes foul. I am not telling you that you should not create anchor text, create where its natural.
Content and natural links
Now after penguin and panda update sites that have low quality links copied content are going down on SERP. Sites who don’t follow the webmaster tool rules and guidelines are also goes foul.
Creating Great Links
Now after panda and penguin updates Links building process might be very changed. We have created links according to the guidelines of panda and penguin algorithm.
Summery
Some time many things comes in our mind about Google updates, that’s why Google does these types of updates. I can tell you why? It’s done for the improvement of search results (SERP).
SEO Education | Latest SEO Trick 