The search engine is the process to improve the quality and visibility of any website in search engine by doing paid or unpaid links and obtaining a high-ranking placement in the search results pages (SERP).
Types of SEO
There are two type of SEO
- White Hat SEO
- Black Hat SEO
What is White Hat SEO
White Hat SEO is another form of SEO. In white hat SEO we are doing quality work according to the webmaster rules. We are creating natural links with fresh or genuine content. In white hat SEO links we created are categorized properly according to the site. White Hat SEO is most frequently used by those who intend to make a long-term investment on their Web site. White Hat SEO is also called Ethical SEO.
What is Black Hat SEO
Black Hat SEO is another form of SEO. In Black hat SEO we are not doing quality work according to the webmaster rules. For example Creation of Span Links, Keyword stuffing, Raff content. Black Hat SEO is most frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO is also called Unethical SEO.
Change In SEO
Here are some changes that I can tell you
Link building and Anchor Text
In Old time we create so many links and create Anchor Text directly our keyword, and we rank on SERP. But Now a day if we are doing these type of work then our ranking goes foul. I am not telling you that you should not create anchor text, create where its natural.
Content and natural links
Creating Great Links