Home » SEO » What is SEO and how it will change with time?

What is SEO and how it will change with time?

SEO is the short form of Search Engine Optimization . It’s a very important for our website to increase the visibility of our website and blog in search engine.

SEO

Definition:

The search engine is the process to improve the quality and visibility of any website in search engine by doing paid or unpaid links and obtaining a high-ranking placement in the search results pages (SERP).

Types of SEO

There are two type of SEO

  • White Hat SEO
  • Black Hat SEO

What is White Hat SEO

White Hat SEO is another form of SEO. In white hat SEO we are doing quality work according to the webmaster rules. We are creating natural links with fresh or genuine content. In white hat SEO links we created are categorized properly according to the site. White Hat SEO is most frequently used by those who intend to make a long-term investment on their Web site. White Hat SEO is also called Ethical SEO.

What is Black Hat SEO

Black Hat SEO is another form of SEO. In Black hat SEO we are not doing quality work according to the webmaster rules. For example Creation of Span Links, Keyword stuffing, Raff content. Black Hat SEO is most frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO is also called Unethical SEO.

Change In SEO

In ancient time SEO work is very simple. We but now according to webmaster rules it’s a very tough job.

Here are some changes that I can tell you

Link building and Anchor Text

anchor-text

In Old time we create so many links and create Anchor Text directly our keyword, and we rank on SERP. But Now a day if we are doing these type of work then our ranking goes foul. I am not telling you that you should not create anchor text, create where its natural.

Content and natural links

Now after penguin and panda update sites that have low quality links copied content are going down on SERP. Sites who don’t follow the webmaster tool rules and guidelines are also goes foul.

Creating Great Links

Now after panda and penguin updates Links building process might be very changed. We have created links according to the guidelines of panda and penguin algorithm.

Summery

Some time many things comes in our mind about Google updates, that’s why Google does these types of updates. I can tell you why? It’s done for the improvement of search results (SERP).

 

Advertisements

2 Comments

  1. seo plymouth says:

    Admiring the hard work you put into your website and detailed information you
    offer. It’s great to come across a blog every once in a while that
    isn’t the same old rehashed information.
    Fantastic read! I’ve bookmarked your site and I’m including your
    RSS feeds to my Google account.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: