Today I am talking about a very important topic that is “Google Webmaster Tools” and how to install and its advantages. If you are owner of any site or plan to purchasing a domain for your business, then I have some great tips and I thinks it’s a very important to read. So let’s discuses these
Google Webmaster tools
Google Webmaster tool play very important role to increases the visibility of any site on web search, give full website detail such as site back-links, Clicks, impressions, indexing, and site error report etc. So first upon the question is that how to add or verified a site on webmaster tools. Here are some few steps, by following these step one can easily verified these website in webmaster tools.
v Sign in to webmaster with the help of your Gmail account.
v After sign in click on “Add a website” button and write website URL then click “Submit”.
v After submitting next verification page will be open with two options
1) Recommended method
2) Alternative method
Recommended method : By clicking Recommended method a HTML file will be generated;
User just follows four easy steps and verify website on webmaster
a) Download this HTML verification file. [googleea78f1b9799244d6.html]
b) Upload the file to http://www.abcd.com/
c) Confirm successful upload by visiting you website.
d) Click Verify below.
e) To stay verified, don’t remove the HTML file, even after verification succeeds.
Alternative method: That is the second another method to verify website or blog on Google webmaster. We verify website using four ways by using this method.
1) HTML tag
By Clicking HTML tags options an HTML Code will be generated like this as I giving below.
2) Domain name provider
Sign in to your domain name provider
3) Google Analytics
We will also verify our website using Analytics by pasting analytics tracking code into our website coding (in head section). After saving this click verify. As I given below
4) Google Tag Manager
Users can verify using Google tag manger. The Google Tag Manager container ID is used only to verify site ownership. No Google Tag Manager data will be accessed. As I given below
Advantages of webmaster tools
1) Increases the visibility one search engine
2) Increases the website probelity to ranks fast.
3) Indexed or crawl regularly
4) Check errors and debug these.
If site owner wants to grow their online business or traffic then he will surely verified their website on webmaster tool. For more info visit google.com/webmaster.
Pay Per Click (PPC) is the best way of advertising on Internet. Its also called Paid click or some time refer to CPC (Cost per click).
The way to generates paid traffic to our website from different search engine is know as Pay Per Click.
PPC campaigns are the primary way of advertising on the three major search engine know as Google, Yahoo and Bing.
How it work
We are creating Paid ads on the search engine with different-different keyword to generates traffic direct to our website. We should only pay for click to our site, if any person click on Search Engine Result, link and ads on our site ( PPP or pay-for-performance advertising). If any person search on web and only see our ads not click on it is know as Impression on our ads, and its free means we do not pay for impression.
PPC campaigning or advertising is very effective or result full if our keyword selection is good ( means Select keyword according to our website). With the help of good keyword we get quality traffic to our website.
Using clickstream analysis, a tracking system will tell you what people do on your site once they arrive through PPC advertising. This information is necessary to manage your advertising, and determine the best ways to:
obtain quality traffic
convert visitors into customers
create action that generates revenue
PPC is very effective way to generating traffic from web. We get Millions of traffic with the help PPC advertising. But its not be life time, For traffic you should pay. If you don’t pay the source of traffic will be closed.